The Flash Point Production Company

Project Development

Our unique approach to project development in grounded in the following three guidelines and principles:

1. The “Irreducible Concept” – (Assessment) What your business is really about. Our clients know what they sell and/or what they do; but for a variety of reasons they do no always have a firm grasp of what their business is actually about, and what this means to the customer, the organization and the workforce. We specialize in assisting our clients in identifying core concepts. Once the core concept is understood, all strategic planning, development, marketing and sales will follow this concept, re: in “naming it” – identifying what your business is really about in one paragraph; then reducing that paragraph to one sentence; and if possible reducing that sentence to one word. 

Flash Point Principle #1: “The answer to every problem is inherent in the problem itself; the more clearly the problem is identified, the more self-evident the solution.”

2. The “Big Picture” – (Strategic Planning/Design) Who is your market and why should this market use your service? Who is the customer; what need(s) do they have that your service/product can uniquely meet; and what exactly will that picture look like? Often the business owner is so close to the project that it is difficult for them to “think outside the box.” This is why so many individuals have difficulty seeing things as they are instead of how they think they are or want them to be. An essential premise of our approach is that in practice, it’s impossible to “think outside the box” since the “box” you’re trying to think outside of is your existing perception of reality. We assist our clients in expanding the dimensions of this “reality” by creating a metaphor to identify a parallel concept or business that enables them to see and think differently and more objectively about their business, customers and industry. This “holistic” approach to problem solving incorporates both analytical and visual intelligence to generate customized solutions.

Flash Point Principle #2: “Ideas succeed in the marketplace only to the extent they meet real demand; the more specifically the market can be targeted the less time, capital and resources required to reach that market.”

3. “Zero-based Budgeting” – (Implementation/Tracking) Most of our clients have already tried “throwing money at the project.” That is to say, they have already run through their first $250K - $4 million of startup capital, and have yet to figure out how to make the project work. Our approach to solving problems and implementing solutions utilizes a “zero-based budgeting” philosophy from designing solutions through implementation and tracking outcomes. In order to avoid the trap of erroneously thinking that more money is the solution, we ask the question, “If we had no capital, how would we make this work?”    

Flash Point Principle #3: “Money doesn’t create anything at all; it never leads, it always follows good ideas and initiatives; you can’t buy your way out of a problem, you have to learn your way out.”

References:

Ryan Porter, Partner, Las Dunas, LLC,  AZ, Tel: 480-969-9621

Terry McSween, Ph.D., C.E.O., Quality Safety Edge, TX, Tel: 936-588-1140

Ed. Williams, C.E.O., Marblelife, Inc., FL, Tel: 407-302-9297

Bob Zapata, Automation Team Leader, ConocoPhillips, Inc., OK, Tel: 580-767-5298

Mr. Ron Wakefield, C.E.O., MegAmerica Mortgage Inc., TX, Tel: (210) 494-7293

Michael Haynes, Ph.D., C.E.O., The Faith-Based Counselor Training Institute, TX, Tel: 254-899-1298

Ms. Sonja Maldonado, Coldwell Banker, Houston, TX @ 713-305-6625 (cell), 713-623-5799 (work)

Revised November 24, 2007